Make healthy habits stick

after just 10 days. Guaranteed.

Free 10-Day Trial

Bad News: Everything you’ve been told about “habits” is wrong

A woman in a blue shirt and jeans pushes a large boulder uphill at sunset.

If it only takes “21 days” to form a new habit, why do 80% of us give up on our resolutions after just one month?

Answer: Studies show that actually takes much longer to make your healthy habits stick for the long-term, more like 66-88 days or longer. However, our motivation burns out way before then, so we quit.

Gym memberships, self-help books, apps, fitness wearables, GLP-1 medications, and typical health coaching don’t create lasting habits either.

Great News:

Habit Design accelerates the automation of unconscious habits - in just 10 days - that last at least a year.

A group of middle-aged women in athletic clothing giving each other high fives and smiling outdoors in a park with green trees and sunlight.

Our clinically validated, patent-pending method transforms any health resolution - to exercise more, eat healthier, stress less, sleep better, take medications correctly, etc. - into unconscious, instinctive daily habits so you don’t even have to think about them.

If you’re struggling to break bad habits, studies show replacing them with healthy habits is the most effective way to ensure they don’t come back.

And, if you’re a health coach, personal trainer, or therapist, our program has proven to increase client retention by over 200%, by empowering your client’s behavior change in between your sessions.

It takes just 60 seconds a day and has helped over 100,000 clients create more than 1 million daily healthy habits lasting at least a year.

After just three months, clients typically

Lost 2X more weight and waist inches

Lost 2X more blood sugar

Did 2X more physical activity

Saved $1,974 in coaching fees

Based on a one-year clinical trial of metabolic syndrome patients, involving 60 coaching days. The national average estimated cost for one session of health coaching is $177. Results from clinical studies are not guaranteed outcomes for individual participants. Our habit coaching programs are not intended to treat any medical condition, and while they may help resolve key indicators of chronic disease, individual results may vary.

…compared to typical health coaching

Stuck to 96% of their daily habits after a year

How Habit Design Works:

Step 1: Master 3 Core Healthy Habits

Two hikers in outdoor mountain scenery holding a large map, with snow-capped mountains and a partly cloudy sky in the background.

You’ll learn the Habit Design method by automating 3 key habits shown to make greatest impact on lasting health: lowering stress, increasing physical activity, and eating more fruits or vegetables.

Your personal coach will help you create customized sequences of motor skills - “habit designs” - for each so that they flow naturally in your everyday life. Think of them like driving directions. Each only takes 60 seconds or so, but don’t worry, your coach will help you grow them gradually. You and your coach will determine what day to get started.

Step 2: Practice, then Check-In

A woman walking in a park on a sunny day, looking at her phone and holding a coffee cup.

Each weekday, you’ll practice your habit design “driving directions” as mutually crafted with your coach. Immediately afterwards, you’ll check-in with her/him via SMS/Text from your smartphone.

(S)he will ask you just 1-2 questions and can answer any questions you might have (response rates may vary but typically are within an hour).

Need to take a skip day? No problem; as long as you don’t miss more than 2 consecutive weekdays, you’re good. If you go on vacation, we’ll pause your coaching until you return.

Step 3: Earn Cash Back

Two people exchanging and counting hundred-dollar bills.

Half of your coaching fee ($300) is set aside for you to bet on your own success: Show up, do the work, check-in with your coach, and $5 each day comes straight back to you.

Stay consistent through the full 3-month program, and you can earn back up to $300 total. You bet on us, so we bet on you!

Once a habit design becomes automatic for you, with your coach’s help, you can choose to gradually increase its intensity. Or, you can add a new habit design for some other goal you might have in mind. Many of our clients have gone on to automate more than 8 habits a day, long after they stopped coaching.

Try Habit Design Free for 10 Days - Then Decide

See the method working before you commit to the full 3-month program (60 weekdays):

  • No coaching cost for your first 10 days.

  • Complete your daily check-in and earn $5/weekday credit toward enrollment.

  • Credits apply on Day 11 when your payment is processed: just $10/weekday and earn back half each day by doing the work.

  • Cancel before then and keep the coaching as our free gift.

  • Referral bonus: Refer a friend who joins and get 1 extra week of coaching free.

We only support clients in the domestic U.S. at this time. Please allow 2-3 business days for our response. Questions? Email us at admin@habitdesign.com.

Over 100,000 clients, 1 million daily healthy habits, and growing

  • "My clients rarely stick with anything longer than a month or two. But, with Habit Design, they lost weight faster and are still doing their habits even after a year."

    Emily H. (Health Coach)

  • "After $3,000 on Ozempic, I lost 15 pounds but it all came back. After just $300 of Habit Design, I've lost 19 pounds over a year. My husband even joined too!"

    Candice W.

  • "I lost 22 pounds in just 3 months. It's now been over a year since I stopped coaching and I'm still keeping it off- and doing my habits everyday!"

    Melanie S.

 Backed by Published Clinical Research

“Analyzing over 100 behavior change interventions found training habits demonstrated the strongest impact.”

“Subconscious (habit) techniques for obesity prevention had the highest ROI: 180%.”

“The behavior change technique with the highest effectiveness for improving nutrition was habit formation: 100%”

“Habit Design created 2X greater weight loss and ROI .”