We make healthy habits stick

after just 10 days. Guaranteed.

Bad News: Everything you’ve been told about “habits” is wrong

A woman in a blue shirt and jeans pushes a large boulder uphill at sunset.

If it only takes “21 days” to form a new habit, why do 80% of us give up on our health resolutions after just one month?

Studies show that actually takes much longer to make your healthy habits stick for the long-term, more like 66-88 days or longer. However, our motivation burns out way before then, so we quit.

Gym memberships, self-help books, apps, fitness wearables, GLP-1 medications, biomarker tests, and traditional health coaching don’t create lasting habits either.

A group of middle-aged women in athletic clothing giving each other high fives and smiling outdoors in a park with green trees and sunlight.

Great News: Our clinical breakthrough creates automatic habits in just 10 days, lasting at least a year

Our patent-pending method transforms any health resolution - to exercise more, eat healthier, stress less, sleep better, take medications correctly, etc. - into unconscious, instinctive daily habits so you don’t even have to think about them.

If you’re struggling to break bad habits, studies show replacing them with healthy habits is the most effective way to ensure they don’t come back.

And, if you’re a health coach, personal trainer, or therapist, our program has proven to increase your client retention by over 200%, by empowering your client’s behavior change when your client is out-of-session.

It takes just 60 seconds a day and has helped over 100,000 clients create more than 1 million daily healthy habits lasting at least a year.

After just three months, clients typically

Lost at least 8 pounds (2x better than health coaching)

Lost 2” in waist circumference (3x better than health coaching)

Reduced 6 mg/dL more in fasting blood glucose than health coaching

Increased physical activity by 225%

Saved $1,974 in health coaching costs

Stuck to 98% of their daily habits after a year

Based on a one-year clinical trial of metabolic syndrome patients, involving 60 coaching days. The national average estimated cost for one session of health coaching is $177. Results from clinical studies are not guaranteed outcomes for individual participants. Our habit coaching programs are not intended to treat any medical condition, and while they may help resolve key indicators of chronic disease, individual results may vary.

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Here’s how it works

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Step 1: Master 3 Core Healthy Habits

You’ll learn the Habit Design method by automating 3 key habits shown to make greatest impact on lasting health: lowering stress, increasing physical activity, and eating more fruits or vegetables.

Your personal coach will help you create customized sequences of motor skills - “habit designs” - for each so that they flow naturally in your everyday life. Think of them like driving directions. Each should only take 60 seconds or so, but don’t worry, your coach will help you grow them gradually. You and your coach will determine what day to get started.

A woman walking in a park on a sunny day, looking at her phone and holding a coffee cup.

Step 2: Practice, then Check-In

Each weekday, you’ll practice your habit design “driving directions” as mutually crafted with your coach. Immediately afterwards, you’ll check-in with her/him via SMS/Text from your smartphone.

(S)he will ask you just 1-2 questions and can answer any questions you might have (response rates may vary but typically are within an hour).

Need to take a skip day or not feeling well one day? No problem; as long as you don’t miss more than 2 consecutive weekdays, you should be fine.

Two people exchanging and counting hundred-dollar bills.

Step 3: Earn Cash Back

Follow the method correctly and you’ll earn back half of your daily coaching fee ($5) each weekday.

Once a habit design becomes automatic for you, you can choose to gradually increase its intensity and/or add a new habit design for some other goal you might have in mind.

And, if your first habit design doesn’t become effortless after the first ten days, we’ll give your money back (terms & conditions may apply).

We will text you with details and connect you with your own personal Habit Design coach. Try it for free for 10 days, we’re confident that you’ll quickly see results.

After your trial, you can enroll for just $10 per weekday, and earn as much as half of it back ($100) every month for following your coach’s guidance correctly.

Bonus: Refer a friend and get an additional week of coaching for free!

Subscriptions renew monthly, and you can cancel at any time. We only support clients in the domestic U.S. at this time. Please allow 2-3 business days for our response.

Start Today with a Free 10-Day Trial

Over 100,000 clients, 1 million daily healthy habits, and growing

  • A woman with short, wavy brown hair and earrings smiling at the camera, wearing a beige top with orange polka dots, against a blue sky background.

    "It's rare to see my clients stick with anything longer than a month or two. But, with Habit Design, my clients are losing weight faster and still doing their habits after a year."

    Emily H. (Health Coach)

  • A woman with brown hair and a colorful scarf smiling at the camera with a cloudy sky background.

    "I paid over $3,000 for 3 months of Ozempic but only lost 15 pounds. I regained almost all of it. Since switching to Habit Design, I've lost and kept off 19 pounds over the last year.

    Candice W.